Jun
22
Written by:
Dejan Milosavljevic
Tuesday, June 22, 2010 3:42 PM
With our solution POP for Free Newspapers you will achieve several benefits:
- Save time
- Save resources
- Lower costs immediatelly
- Increase benefits
- Reach information transparency
- Improve communication within partners and departments
Since 2004 Singleton Solutions developed and continuosly improves our home manufactured software called POP (Press Optimization Planner). POP is a software and business concept tailored for Free Newspapers.
First of all some key interpretations about free newspapers in order to better understand how POP is supporting the distribution lifecycle of a daily free newspaper:
- Analyzing at rack level is obvious
- Collecting right returns is important to survive
- Collecting returns quick is even more important to make decisions based based on the latest figures
- To have a system providing a platform that supports these key tasks is more important then ever
POP (Press Optimization Planner) is a web based content and resource managament system for free newspaper business scenarios.
It is designed to support the lifecycle processes needed for realizing a newpaper.
Being a web application makes POP easy to use and accessible from anywhere in the world using the world wide web.

Using a central database allows all involved parties to access to all relevant information in real time through different web portals (Newspaper, Printing Plant, Distribution, Hand Distribution and Maintenance Portals).
Tags: