With our solution POP for Free Newspapers you will achieve several benefits:

• Save time
• Save resources
• Lower costs immediatelly
   
• Increase benefits
• Reach information transparency
• Improve communication within partners and departments

Since 2004 Singleton Solutions developed and continuosly improves our home manufactured software called POP (Press Optimization Planner). POP is a software and business concept tailored for Free Newspapers.

First of all some key interpretations about free newspapers in order to better understand how POP is supporting the distribution lifecycle of a daily free newspaper:

• Analyzing at rack level is obvious
• Collecting right returns is important to survive
• Collecting returns quick is even more important to make decisions based based on the latest figures
• To have a system providing a platform that supports these key tasks is more important then ever

POP (Press Optimization Planner) is a web based content and resource managament system for free newspaper business scenarios.

It is designed to support the lifecycle processes needed for realizing a newpaper.

Being a web application makes POP easy to use and accessible from anywhere in the world using the world wide web.

Using a central database allows all involved parties to access to all relevant information in real time through different web portals (Newspaper, Printing Plant, Distribution, Hand Distribution and Maintenance Portals).