"In less than 10 years free papers have been introduced in almost every European country and in several markets in the United States, Canada, South America, Australia, and Asia. There are, as of 2008, free newspapers in 58 countries — in Germany and Japan free daily newspapers have ceased to exist. Market leader Metro distributes seven million copies daily, while other companies publish 14 million copies. These 22 million copies are read by at least 45 million people daily. Worldwide, there are now over 44 million free newspaper editions being distributed every day; this is up from 24 million in 2005. Europe has the vast majority of daily free papers at 28.5 million, with the Americas at 6.8 million and Asia/Pacific/Africa regions at 8.6 million"

When planning or running a Free Newspaper publishers often fail because they stress on business areas which just work different then in traditional paid newspaper world. The most important things are:

• Know the market: how about competence?
• Good product: Write a good newspaper; otherwise no readers
• Excellent sales department: the only income!
• Cut costs every day: good distribution and circulation management (this is the place where you can waste a lot of money every day!)

We at Singleton Solutions can help with many years of experience with the last task "Cut costs". Our web based software solution POP tailored for Free Newspapers is not just a software. It is a business concept. It helps you to:

• Get real time data to make the right decisions daily
• Supports you on Cirulation Management
• Visualize your Distribution Points in google maps or google earth
• Supports you in tour planning
• Contributors (transportation, hand distribution, printing plants, maintenance) can access the system and interact with information (print order, distribution lists, circulation returns and much more)
• Cutting costs (by having the right circulation on the right place every single day)

While runnig a Free Newspaper it is important to know the pickup circulation as fast as possible in order to react on different parameters:

• vacation
• school vacation
• wheather influence
• special events (sport, music, shows)
• breaking news

POP supports all key tasks of running a Free Newspaper in order to make it more successful. POP is easy to use. Contact us to learn more...